Articles The leading online resource for CU knowledge, creativity and innovation.

Blog 05 / 01 / 12

THINK It Out Session #2: Credit Unions as Cult Brands

Alexis Maybank and Dr. Neil Goldman were joined on stage by Dr. Michael Steinberger, Dean of the Western CUNA school, Dennis Gabel, Chief Finance and  Strategy Officer Filene Research Institute,  and Bill Cheney, President/CEO CUNA, to discuss how credit unions can become cult brands. Continue reading

Blog 04 / 30 / 12

THINK It Out Session #1

Billy Beane and Jeff Baxter were joined on stage by Sarah Snell Cooke, Editor-in-Chief of CU Times, Stan Hollen, President/CEO CO-OP Financial Services and Frank Diekman, Publisher CU Journal to discuss challenges and hot button issues. Continue reading

Magazine 01 / 20 / 12

Eternal Revenue Services

In this environment, you can’t afford to stop thinking about boosting your revenue. Here, four thoughts on where to grow.

1. DON’T DO IT YOURSELF

You can see that the idea has potential. For instance, anyone who has spent more than five minutes with a group of small-business owners knows that the need for better business lending is real. Member business services are a great mechanism for building strong member relationships as well. Add in a new potential revenue stream and the chance to diversify your operations, and chances are good you have a winner. Continue reading