If you’re thinking about engaging members and increasing wallet share, you might begin by rethinking your credit card portfolio. Credit unions that sold their card portfolios a few years back — along with those whose portfolios are languishing from lack of attention — now have the opportunity to grow revenue and member loyalty with an established, proven product.
As credit unions try growing from within their ranks, they’re discovering it’s not how many members they have; it’s what they do with them. Continue reading
Though no one is suggesting that credit unions jump into the partisan fray, a new era of advocacy may be upon us. The days when credit unions could afford to lay low on political issues - and remain unknown to their legislators - are long gone.
New Challenges, Fresh Approaches to Revenue
We’ve all heard the news: Revenue is a shaky subject. Overdraft income and interchange? Future unknown. New regulations and a skittish housing market make it difficult to gain any traction. The economy lags. Continue reading
What if you started from scratch and built a credit union for the future? How much would it look like the credit union you already have? Continue reading