Speakers Hear from this year's mix of inspiring visionaries, industry experts and business leaders at THINK 10

Peter Sealey
The Coca-Cola CompanyFormer Global Marketing Director
“The Keys to More than a Century of Brand Leadership”,
Peter Sealey is one of the world's great marketers and business strategists. As The Coca-Cola Company's first Global Marketing Director, he developed and led some of the most successful marketing initiatives in history, including the "Always Coca-Cola" campaign and the introduction of Diet Coke into over 50 countries. Prior to his tenure at Coca-Cola, Sealey led marketing efforts for Columbia Pictures, including the releases of Ghostbusters, Stand By Me, and Tootsie. He continues to anticipate and articulate changes in advertising and consumer behavior, especially in relation to new technologies, for a range of national and global brands.

Tony Hsieh
ZapposChief Executive Officer
"Delivering Happiness: Successful Business Innovations in the New Economy",
Tony Hsieh (pronounced "shay") turned Zappos into one of the buzzwords of the digital age. Under his leadership, the online shoe seller has become synonymous with convenience and customer service, a model of e-commerce success. Zappos.com sales have skyrocketed from $1.6 million in 2000 to $840 million by 2007. After its recent acquisition by online giant Amazon.com, Hsieh continues to focus on growing the Zappos business at a rapid pace while maintaining the culture and feel of a small company. Prior to joining Zappos, Hsieh founded a successful internet incubator and investment firm with college buddy and current Zappos COO Alfred Lin.

Tim Sanders
Yahoo!Former Chief Solutions Officer
“Harnessing the Power of Great Relationships”,
Tim Sanders is a man on a mission. That mission: fostering a business culture of social responsibility, sustainability, and employee development. Why? Companies that nurture their people, their communities, and the planet, have stronger brands and healthier bottom lines. Tim is the author of "Saving the World at Work" and has deep experience in cutting-edge businesses and marketing. Prior to his senior positions at Yahoo!, Tim created and led the Yahoo! ValueLab, a "think tank" which delivered futuristic insight to the company's partners and clients. He's a frequent guest on TV and written about in countless business publications.

Ken Auletta
Best-Selling Author Columnist for The New Yorker Magazine
"Googled: The Future of Media",
One of today's most perceptive observers of transformation in the media and entertainment industries, Ken Auletta is the author of the New York Times bestseller, Googled: The End of the World as We Know It. Writer of the "Annals of Communication" column for The New Yorker magazine since 1992, as well as nine other books, Ken has profiled Information Age leaders such as Bill Gates, Rupert Murdoch, John Malone and Michael Eisner. In addition to his extensive presence in print, Ken regularly appears on Nightline, PBS NewsHour with Jim Lehrer and Charlie Rose.

David Schembri
smart USAFormer President
The Smart Car is taking America by storm, and David Schembri is the man responsible for leading the charge. David came to smart USA with over 30 years of experience in the challenging automotive sector, including a variety of executive positions at Volkswagen and Mercedes Benz. During his tenure at Mercedes, David was responsible for several successful product launches while the company recorded 11 consecutive record years in new vehicle sales. In addition to his corporate responsibilities, David serves on the Board of Directors for the Boomer Esiason Foundation, funding research to find a cure for cystic fibrosis.

Bob Herbold
MicrosoftFormer Chief Operations Officer
“Stamping out Fiefdoms & Bureaucracy: How Organizations Can Get Lean and Agile and Stay That Way”,
No one has more experience and deeper insight into improving profitability than Bob Herbold. During his eight years at Microsoft, Bob's disciplined approach to streamlining operations drove a seven-fold increase in profits while the company's revenues increased four-fold. He is the author of "Seduced by Success: How the Best Companies Survive the 9 Traps of Winning," and "The Fiefdom Syndrome." Bob is also the founder of the Herbold Group, a consulting business focused on strategy and profitability issues, with deep expertise in operations and marketing.

Paul Gentile
President and CEONew Jersey Credit Union League
Paul Gentile is the president/CEO of the New Jersey Credit Union League, the state trade association for New Jersey's credit unions. New Jersey is home to more than 200 credit unions serving 1.2 million credit union members and with a combined $10 billion in assets. Gentile has helped re‐energize the New Jersey Credit Union League. He is a strong proponent of the credit union movement doing more to increase consumer awareness of credit unions. In New Jersey Gentile helped create the League's "Banking You Can Trust" consumer awareness campaign. "Too many credit unions are scared to use the 'b' word, but credit unions offer 'banking' services. That's what we do. 'Trust' is obviously what credit unions bring to the market. We believe 'banking you can trust' cuts through the confusion about what a credit union is and drives home our value proposition," said Gentile.
Prior to his role with NJCUL, Gentile served as the editor and publisher of Credit Union Times, the largest independent publication covering the credit union movement. He is a well‐known figure in the credit union industry and has written hundreds of stories on all aspects of the industry.
Gentile believes credit unions play a vital role in the financial services industry by offering consumers a low‐cost, high quality financial experience. He is an advocate of regulatory flexibility for credit unions so they can provide their services to more consumers.
Prior to joining Credit Union Times, Gentile was an editor with New Jersey Business Magazine. He is a graduate of the University of Delaware and resides in Matawan, New Jersey with his wife Janet and twin 5 year‐old boys Joseph and Christopher.
