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Archived
Social Media for Credit Unions: Getting Started with Strategy Development
Session 1, June 29 at 11am PT
Audience: Credit unions who haven't started or are in the beginning stages of using social media, and those unsure of their direction.
Objective: Provide framework for Credit Unions to develop their own Social Media initiatives as an integral part of their overall marketing program.
Topics:
- Overview of social media sites, networks and groups
- Determine your audience and content guidelines
- Gather your team and resources
- Operational plan for producing, posting and sharing
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Social Media for Credit Unions: Implementing a Strategy
Session 2, July 20 at 11am PT
Audience: Credit unions who have developed a social media strategy but want to know how to implement it.
Objective: Measure and track all your Social Media initiatives, develop a comprehensive ROI model and expand all your initiatives by utilizing your network.
Topics:
- How to develop an operational plan to promote & build a network
- Social media tools (tracking, reporting, monitoring)
- ROI measurement
- Putting it all together